You have to keep in mind that this was during the early days of personal computers and the functionality and ease that we are so used to today did not yet exist. To them, the logo appeared to be an EOA, which is not what they were looking for by any means.Īccording to another version of the story, the original logo was actually a glitch in the computer program that placed the circle in the logo, and even when they would attempt to remove it, the circle would keep popping up. Unfortunately, most of the people who would eventually saw the logo did not know Trip or have knowledge of his vision for the company. The square was actually an “E” and the Triangle was an “A.” The circle in the logo represented the globe and the international aspirations of the company. If you knew Trip and what he was attempting to do, the logo made perfect sense. After meeting with Dan Valentine of Sequoia Capital, the decision to leave Apple was finalized and the beginning of the EA dynasty was underway.Īccording to some reputable sources, Trip put a great deal of energy and effort into creating and refining the business plan for EA, but what does not seem to have gotten a lot of consideration was the initial logo. The company’s founder, Trip Hawkins, who had been an employee at Apple since 1978, decided to branch out to launch is own digital business. The original logo seemed to have confused people who mistook the square-circle-triangle to stand for EOA, which was not a very good look. Believe it or not, things have not always been that way. Additionally, the logo has played a vital role in the branding of this company, and it is more recognizable than the company itself. Electronic Arts Inc, more effectually known as EA Sports is arguably the most recognizable gaming franchise on the planet.
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